Writting A Press Example

Writting A Press Example Writting A Press – Article Example Running Head: Clarification of Obama Care Launch Pertinent Issues and System Malfunctions experience with HealthCare.gov. Obama Care CourseSubjectDate We write to make a number of clarifications on the Obama care launch and regret for inconvenience caused to the people of America due to the recent malfunctions experienced with our website recently. It is our most sincere submission that the system malfunction was not anticipated and the problem happened too fast for our technical team to manage partly due to the large number of requests received. The malfunction was also as a result of the fact that the site was newly developed and rollout challenges could be due to poor testing of the system functionalities. We take full responsibility of the inconvenience and promise a stable system in future. We wish at this point in time to assure the public that the online market place site has seen tremendous improvements in the past three days with much functionality fully operational now. We expect to the site to be fully up and able to handle millions of requests from users in the two weeks. We have held a number of meetings with the vendors and briefed the president on the progress recorded so far. We wish to assure those customers who may have received text messages about cancellation of their policies that this is to ensure compliance with new requirements of the law. The policies will be replaced with others having more benefits, more consumer rights and more affordable. This is in an effort to increase uptake and inclusivity of Medicare. We also inform that we will be posting bi-monthly reports on the number of people enrolled on the program from the 36 states that do not have their own state medical schemes. It is our commitment to ensuring quality, reliable and affordable healthcare insurance to the people of America. We hope this information allays any fears in the public about Obama care introduction and wish the people of America a healthy future. For any qu eries please direct to the office of the Secretary of Health and Human Services through mobile no xxxx email xxxx and website www.HealthCare.gov.

Business Plan Essays - Retail, Free Essays, Term Papers

Business Plan Essays - Retail, Free Essays, Term Papers Business Plan BUSINESS DESCRIPTION Oak Furniture Warehouse, is a furniture store specializing in the selling of furnishings constructed hardwoods, the bulk of which will be oak, to Coeur dAlene area customers. The store will be a show floor/warehouse, with 85 percent of the available space open to the customers. The merchandise has been carefully selected to be affordable to the majority of consumers along with higher line items for upgrades and future purchases. Oak Furniture Warehouse, plans to open for business during January, 2000. The store will be open Monday thru Friday, from 10:00 am till 8:00 pm and Saturday, from 10:00 am till 6:00 pm. In the strong and stable furniture sales market, Oak Furniture Warehouse will stand out as a leader in customer service and quality craftsmanship. A strong customer focus, an accessible location and a broad product line will enable the establishment to slowly and steadily develop a loyal customer base. The retail demand for home and office furnishings is seasonal and business in Coeur dAlene fluctuates according to the seasons. Primarily, the Oak Furniture Warehouse, will attract business during seasonally slow months through a comprehensive marketing and promotional strategy to generate additional revenues in these slack periods. Secondly, by directing attention to the business and home office markets, which budget more on a fiscal basis. Finally, there is no direct competition in the area giving The Oak Furniture Warehouse an advantage in the lack of competition. MARKET PROFILE Oak Furniture Warehouse, will provide quality, competitively priced specialty furniture not yet available from a single source in the Coeur dAlene metro area. The goal is to sell solid, well built furniture through a knowledgeable and professional sales staff in an inviting atmosphere, that will encourage customers to return to the Oak Furniture Warehouse for all their home furniture needs. The well crafted quality of our product. The affordable pricing and group discounts. Convenience of a local location. Our convenient location, where ample parking is available. Word of mouth advertising from past customers. CUSTOMER PROFILE The 4 major categories of customers are: First time buyers, recently out on their own Young families - renting or purchasing a home Families updating their existing furnishings General population fulfilling a need for furniture Younger family being our largest market target. According to research (Washington State Business Journal, 1990 US Census, and area statistics) the target customer for home furnishings is as follows: Educated female Twenty two to thirty two years old Lives with her family in a home Family income of $30,000 to $45,000. Experience has shown that on the average, customers are ready to update their furniture every six years and this would translate into a stable source of future sales. DESCRIPTION OF COMPETITION Black Canyon Oak Originals - 901 N. 3rd, Coeur dAlene, ID A high end, specialized furniture store with limited floor space and inventory. Targets the more affluent homeowners and resort area tastes. 4 years in business 3 sales persons, 1 warehouse person no delivery The Furniture Broker - 609 W. Appleway, Coeur dAlene, ID A large franchise furniture showroom specializing in upholstered lower quality furniture located north central Coeur dAlene. The furniture broker is well-financed and uses extensive advertising campaign. They offer a large array of mass produced accessories for sale from its retail floor. 2 years in business 3 sales persons, 2 warehouse persons, area delivery Runge Furniture Co. - 303 E. Spokane Ave., Coeur dAlene, ID A large store that has a good reputation and has been in the area for many years. They offer all home furniture, of all hardwood types and are priced high for the market. They only carry expensive, well known makers of furniture. Their staff is friendly and knowledgeable. 43 years in business 3 sales persons, 1 warehouse person, area delivery MARKETING STRATEGIES Being a new store the primary plan is to have a grand opening sale, lasting 9 days (over two weekends). Advertising will be through the local newspaper, flyers will be sent out to all new home buyers within the last 6 months, renting of a balloon for location exposure, having a clown on the first two weekends and to give away one bedroom set as prize for visiting the new Oak Furniture Warehouse. Ongoing advertising will be shared with the Spokane stores, which consists of Yellow Pages

A study on strategic management as a determinant of organization Research Proposal

A study on strategic management as a determinant of organization performance - Research Proposal Example This research proposal is related to the strategic management that assists in determining the organizational performance. Therefore, the proposal will begin with the research objectives and aim of the overall study. It will also try to focus on the literature review and case study method in order to support the research objectives and solve the research problem. Literature review is conducted in order to summarize the research based knowledge for practice or to support for the development of the study in order to increase the evidences that is required to guide the practices. It is important to take into account the research methodology while conducting the research. Research methodology can serve as guidelines for the research. It provides the researcher the opportunity to study the subject in depth and therefore make sound decisions. Time table plays a significant role to understand the actual time that will be required to effectively complete the project. Therefore, in light of th is fact a Gantt chart will be prepared that will help the researcher to work according to the schedule. Aim and Objectives of the Study The main aim of this research study is to identify the strategic management as a determinant of the organizational performance. Through this research proposal, the productivity of the employees in the organization can be increased and they can work in an efficient manner. However, the objective is a bit different. The main objectives of this proposed research study would be to assist in decision making and actions with the aim to improve the short term performance of the organization. The other objective of the study would be to identify the various strategies that can help the organization to cope up with any kind of situation and improve the performance of the organization. The study will help the organization to cultivate a proactive management culture that will enable them to take advantage of the opportunities that lie in its operating environm ent. Literature Review and Rationale for the Study According to Joyce & Woods (2001), strategic management can be defined as the pursuit of the superior performance in the organization by the usage of the strategy that would ensure matching the corporate strength to the needs of the customers (Joyce & Woods, 2001). Strategic planning helps the organization’s members to concentrate on individual endeavor in order to convert into a team effort. The strategic management can assist in the development of the total quality management and the enhancement of the objective based performance appraisal system. According to Hitt & Et. Al. (2001), managers pay attention when they are confronted with important information regarding the organizational performance. When the changes in the performances are unexpected then it prompts search for explanation. If there is continuous negative performance then the management needs to change either the strategy or the structure (Hitt & Et. Al., 2001 ). According to Jauch & Kraft (1986), the environmental uncertainty has been recognized as one of the variables that help in the explanation of the organizational performance and equilibrium. It has been assumed by most of the